September 23, 2013

Lil Wayne Launches TRUKFIT Line For Women

Chanel West Coast 

From: AHH News

After introducing his TRUKFIT apparel in 2012, Lil Wayne now announces he is adding a new women’s line to the brand. Young Money recording artist and star of MTV’s Ridiculousness and Fantasy Factory Chanel West Coast will serve as the featured model for TRUKFIT Juniors.

“I’m so happy to have joined the TRUKFIT team. Fashion, Hip Hop, and skating culture are a big part of my life so coming to be a part of the TRUKFIT family felt just right for me,” says Chanel. “The girls line is super sick, and I’m hyped to be reppin’ it! Looking forward to the future with my TRUKFIT family.”

TRUKFIT Juniors will include t-shirts ($29.95), fashion tops ($35.00-$88.00), active knits ($29.00-$55.00), caps ($20.00-$32.00), and outerwear ($120 & up). Wayne and stylist Marisa Flores served as the creative directors and designers for the line.

“When I created TRUKFIT, I wanted it to have something for everyone. Now my female fans can get their TRUK on too,” says Wayne. “I’m psyched to have my artist, Chanel West Coast, involved as she personifies what TRUKFIT Juniors and this life is all about.”

TRUKFIT Juniors will be available at Dillard’s and Jimmy Jazz locations nationwide starting September 25th.